Last week I attended a workshop at the local university: How To Write A Great Blog. I signed up for it because I personally would like to write better blog content (ie. not be just a link blog). However, once I got to the workshop, sat down and started to look over the handout … my thoughts on why I was there changed.
What Jennifer Powell (the speaker) and all the other attendees really got me thinking about was my current situation as an independent consultant looking for new clients and the role I want my blog to play.
I started blogging in 2004 to share my ideas, stories and links with coworkers and other people with the same interests … you know other software engineer types. Somewhere along the line, I started doing mostly the Interesting Finds link blog and acquired some followers. Being a link blogger wasn’t my intention, however I found that I naturally assemble a list of links to read myself so I might as well share that list with other people (which is really the only reason I continue to do it). Writing original content has been lacking for quite sometime.
Last week it occurred to me that my blog isn’t going to help me find new clients. It never has been purposed for that. It helps provide information to other software engineers and independent consultants as well as provide some basis for my expertise/experience with .Net. So it helps with my ‘expertness’, but that’s it. Last week I mentioned in the Career in Software Development - Hourly Consultant B (Self Employed) entry that the blog makes me findable too … but that is not enough to keep finding new clients.
The reason why: I started the blog when I was a full time employee and when I became an independent consultant, I didn’t repurpose the blog.
So now, I rethinking my approach to blogging and beginning to look at how I can start building a brand with an audience that could be my next client. Some random thoughts I’ve had are:
- Create a new blog on my company site
- Start blogging about more relevant topics for my clients
- Stop doing the Interesting Finds link blog (causes a lot of noise) and repurpose this blog
- Create a roadmap for my blog(s)
- Start blogging with purpose – stop just putting crap out there
Currently my roadmap is still under construction, but thanks to attending the workshop last week I now understand that if I want to use my blog to find clients as an independent consultant I need to change my blogging habits.
I’d love to hear for readers out there, what do you think?