Innovation Notes: August 28, 2008

How to Form an Innovation Strategy, Scott Anthony
Scott briefly discusses a figure called "Goals and Boundaries" which is a visual aid to help communicate areas that innovators (who are creating products).  The areas captured in this diagram are things like:

  • Target customer
  • Distribution channel
  • Steady-state revenue
  • Type of offering
  • Brand
  • Revenue Source
  • Suppliers/Partners
  • Tactics
  • Go-to-market approach

Scott also mentions a link to his new book: Innovator's Guide to Growth: Putting Disruptive Innovation to Work, by Scott D Anthony, Mark Johnson

Pay As You Drive impact equivalent to taking 10 million cars off the road in California, Pay As You Drive
Entry about a press release from the California Department of Insurance.  Interesting read, my first reaction was - 'why would I drive less with a PAYD policy?' ... especially to the amount that the entry mentions.  I would get the policy just because I only drive once a week, but to drive less just because of it ... not sure about that - what do you think?  Interesting quote:

...if 30% of Californian drivers participate in Pay As You Drive insurance, California could avoid:

  • 55 million tons of CO2 between 2009 and 2020.
  • That is the equivalent of taking 10 million cars off the road!
  • It would save 208 billion liters of petrol.
  • It would save Californians US$40 billion in car-related expenses.

The Key to Innovation Within Your Association Just Might be a Mentor, Stuart Meyer
A short entry on a way to keep the creativity and innovation working in an environment that may not be the most creative environment.  Interesting quote from the entry:

... So how do we keep from stifling the innovation pipeline? How do we inspire new generations of association staff to take risks?  How do we maintain the motivation to weather the obstacles of change to make a lasting difference within our association?

The answer is a tiny spark of encouragement.

Creating the Preconditions for Innovation: Maximizing Diversity, InnovationBIT
Long piece excerpted from chapter 2 in Innovation to the Core: A Blueprint for Transforming the Way Your Company Innovates, by Peter Skarzynski and Rowan Gibson.  Discusses the importance of who makes up an innovative team and what the effect of diversity is on that make up.  An interesting quote:

We specifically look for the following diversity characteristics:

  • People who are divergent thinkers, and people who are convergent thinkers
  • People who are younger, and people who are older
  • People with a lot of experience, and people with a lot of imagination
  • People who understand technology, and people who understand people
  • People who are more analytical, and people who are more creative
  • People who are close to the head office, and people who work farther away
  • People from inside the firm, and people from outside the firm

The Challenges of Innovation, Front End of Innovation
This is a short summary of an article on BusinessWeek's web site: The Challenges of Innovation, by Irving Wladawsky-Berger.  Three ideas are discussed:

  • Indifference
  • Hostility
  • Isolation

I haven't read the BusinessWeek article yet, but this summary makes me want to ... some really good points in there.  A good quote from the blog entry:

Collaboration does not come natural in an organization, and so companies must make an extreme effort to make it part of their culture. What are some things that your company does to create a healthy environment where employees are not scared of bringing forth new ideas?

posted on Thursday, August 28, 2008 6:12 PM

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